Entrepreneurial : Promote innovative and creative behavior, reward initiative and foster ownership mind set.
Teamwork : Result-oriented matrix organization.
Family spirit : Emphasis on roles not positions.
Whatever IT takes : Customer satisfaction.
Passion : Strive for excellence.
Commitment : Never give up!
Fun & happiness : Doing what we enjoy. Enjoying what we do.
Difficulties : Strive to make is easy. When a problem arises, which is inevitable, view the problem as an opportunity to improve.